For instance, the use of social media, viral contests and many other marketing and promotional efforts is a constantly evolving crucial section of marketing, that if mastered will have a large positive impact on the tourism initiative. Understanding how and why these have such dramatic affects will play a key role in determining the success of community-based tourism projects. Real life use cases should be woven into the topic curriculum so students learn hands on what does and does not work, how the various social media platforms operate and how this effects revenue, brand awareness and ultimately visitor satisfaction and community-based tourism revenue growth.
Instant grading and course progression should be a prerequisite for these learning platforms along with sophisticated methods to discourage cheating during course participation. These technologies exist and should be integrated into the holistic vision of the tourism product goals.