Ayers Rock Campground

COMMUNITY BASED TOURISM
Ayers Rock Campground
Northern Territory

COMMUNITY BASED TOURISM
Ayers Rock Campground
Northern Territory

Ayers Rock Campground and Resort Community Tourism Tech
Ayers Rock Campground and Resort is located near the Uluru-Kata Tjuta National Park, which is a landscape packed with natural and cultural beauty and home to two of the world’s most iconic rock formations Uluru (formerly known as Ayers Rock) and Kata Tjuta (The Olgas). 

Uluru-Kata Tjuta National Park is Aboriginal land and is jointly managed by its Anangu traditional owners and Parks Australia. The National Park was opened to tourists in the 1950’s and have experienced a steady growth in tourist and visitor numbers. 

The Ayers Rock Campground was opened in 1983 and since 2001 DigitalRez has partnered with the campground providing the booking and property management system for the business to best accommodate the 10,000s of visitors each year. In 2018, Ayers Rock campground added the RezExpert Online Booking button and online payments which delivered the next level of guest experience and management efficiencies.  

Management rights to the camprground changed in 2022.
A Sense of Community
The Anangu Aboriginal people Community Tourism Tech
The Central Australian landscape, of which Uluru and Kata Tjuta are an important part, is believed to have been created at the beginning of time. The Anangu Aboriginal people are responsible for the protection and appropriate management of these ancestral lands. The knowledge necessary to fulfil these responsibilities has been passed down from generation to generation. In the early 1900s the Government declared ownership of the land and in 1985, the Commonwealth Government officially handed Ayers Rock (Uluru) National Park back to Traditional Aboriginal Owners.

By the 2000s, the Voyages Indigenous Tourism Australia was established, who have the commitment to increase Indigenous employment. Many of the attractions and tours operated in the Uluru-Kata Tjuta National Park is managed and run by local Indigenous, providing tourists with the local knowledge and culture. Voyages Indigenous Tourism Australia has formed many foundations to help support the local Anangu communities in the areas of health, education and economic prosperity. 

Cultural experiences
Maruku Arts Dot Painting Workshop Community Tourism Tech
Maruku Arts Dot Painting Workshop
The Dot Painting workshops provides a fun introduction to the local Indigenous Art.  Anangu paintings are created for educational and ceremonial purposes, as well as the telling of past events. Under the guidance of Maruku arts and the local indigenious artists, visitors can learn about the different symbols that depict the Creation Time (Tjukurpa) stories and have a memento to take home. 

Bush Walk Yarn and Bush Food Community Tourism Tech
Bush Walk Yarn and Bush Food
A local Aboriginal storyteller will guide visitors through the native gardens and teach about indigenous weapons and bush ‘tucker’ (food). The surrounding landscape has for centuries provided the communities with native bush foods such as seasonal seeds, fruits and spices and the knowledge guide demonstrates the traditional food preparation methods, using some of the ancient native bush ingredients. 

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